EMP – Keep It Comin

Album info

“Keep It Comin” is a notable compilation album released in 1998 under EMP Records, representing a significant contribution to the G-Funk era of Hip Hop, particularly from the perspective of San Diego’s music scene. This album stands out for its authentic representation of the West Coast G-Funk style, characterized by smooth, melodic synths, deep bass, and laid-back yet rhythmically complex beats.

The album opens with Nass-Tee’s “If Ya Wit Me,” setting the tone with its engaging hooks and reflective lyrics. Nass-Tee further cements his presence on the album with tracks like “Games Over” and “Jealousy & Lies,” each showcasing his lyrical prowess and ability to create vivid narratives.

“Keep It Comin” by 2000 gives the album its name and is a standout track with its catchy chorus and upbeat tempo, encapsulating the essence of G-Funk’s appeal. Meanwhile, E.M.P.’s “Sunshine (Dago Style)” brings a lighter, more relaxed vibe, paying homage to the sunny climes of San Diego, often referred to colloquially as “Dago.”

Luv-50’s “When You See Me” and B Good’s “Just Rollin” further the album’s exploration into the diverse aspects of G-Funk, from storytelling to creating a feel-good atmosphere. The Darkside’s contribution with “Strutt” adds a slightly edgier tone, while still maintaining the album’s overall smooth aesthetic.

Tracks like “Propa Like” by 2000 and “Eternity” delve deeper into the genre, offering a blend of introspective lyrics and rhythmic beats that invite listeners to reflect while enjoying the groove. “For My True” by Nass-Tee closes out the album on a personal note, encapsulating the themes of loyalty and authenticity prevalent throughout the album.

Produced by Mr. Alex of EMP Productions, “Keep It Comin” is a testament to the rich musical heritage of San Diego and its contribution to the G-Funk era. The album showcases a range of artists who each bring their unique styles to the table, making it a comprehensive and enjoyable listen for fans of classic West Coast Hip Hop.